Team Lowe’s Racing Web-Broadcasts Jimmie Jam Live via TodoCast

SAN JUAN CAPISTRANO , Calif., September 17, 2009: TodoCast, the affordable portable live satellite web-broadcasting system delivered the Jimmie Jam live concert event on September 4th to Team Lowe’s Racing fans featuring three-time NASCAR champion Jimmie Johnson and musical artist Edwin McCain. Team Lowe’s Racing brought race fans to the front row for the action during the Atlanta race weekend with an innovative first-ever live broadcast of its exclusive Jimmie Jam series via the TodoCast system.

Sponsored by Lowe’s, the free live streaming web-broadcast of the Jimmie Jam event happened on September 4th from 8:45-9:45 p.m. ET. Fans were able to watch from the comfort of their computers a sneak-peak performance of Edwin McCain and private interview session with Jimmie Johnson. Artist Edwin McCain is best known for his top-10 hit "I'll Be," and the Diane Warren-penned top 40 hit "I Could Not Ask for More".

“This event was the perfect example of how national brands and organizations can use the TodoCast system to connect with their fans,” said Bryan Hill, TodoCast Chief Executive Officer. “Lowe’s Racing leveraged their relationship with NASCAR fans to give them something they couldn’t view anywhere else but through registering at their website for the free concert event.”

The Jimmie Jam event was held in advance of the Pep Boys Auto 500 at the Atlanta Motor Speedway for a limited number of guests who won tickets on The live broadcast of the concert was made possible through TodoCast technology, which delivers broadcast quality live video and audio via production partners who are equipped with lightweight TodoCast satellite dish kits. The TodoCast player also allowed Lowe’s Racing to create custom branded billboards for Lowe’s Racing and the Jimmie Johnson Foundation. The live entertainment not only rewarded their loyal fans, but the program also attracted new fans to the Lowe’s Racing site who registered to watch via the TodoCast registration engine. Lowe’s will be able to communicate future news and entertainment opportunities to these new fans to opted into receiving it.

About TodoCast

TodoCast is an interactive streaming platform and media services company for event producers, content owners and organizations looking to reach their fans with Live Internet Broadcasts. TodoCast offers a turnkey platform including satellite connectivity, audience management, interactive and social networking features and SD / HD distribution. TodoCast will monetize the content however the producer desires by offering sponsored, subscription and pay-per-view billing options, live or on demand. TodoCast distributes to TV’s, computers and smart phone platforms in HD picture quality. To learn more about TodoCast, visit


Micah Stephens

Phone: (949) 655-1041

31831 Camino Capistrano #301
San Juan Capistrano, CA 92675